关键词： 跨文化 咖啡文化 传播
ABSTRACT：Under the background of the today's world economic integration trend is more and more obvious, the global expansion of culture and the permeability characteristics of The Times has become irreversible. The all-round development of science and technology and the widespread immigration makes nations concept has become increasingly blurred, and cross-cultural communication and the development of multiculturalism is profound and extensive impact on the world. Our country is a civilization with a long history, but also plays an important role in today's world of cultural bond. Chinese culture is spread rapidly all over the world along with the boom of economy, deeply to the influence of foreign culture from all over the world at the same time. Chinese civilization should play an active role in today's world, it must be open, keeping, and to absorb more outstanding foreign culture become the new elements of our culture. Coffee culture is a kind of very important foreign cultural elements. As one of the world's three largest drinks, coffee in its long development process has fostered a rich cultural connotation, and modernization to endow them with more profound characteristic of modern western culture. Coffee culture has already entered our country, and had a broad impact in all areas in our country .But, the spread of coffee culture in our country did not cause enough emphasis on academics at present, almost no one has studied this problem in academic circles. In view of this, this article namely from the cross-cultural perspective, and the related knowledge of coffee and coffee culture set out to research on the problems in the process of coffee culture spread in our country, explore the causes of these problems; and on this basis, puts forward the health strategy for the spread of coffee culture in our country.
Keywords：cross-cultural; Coffee culture; spread...