Abstract：Modern logistics is a society of mass production under the conditions of a new organizational and management skills, is the inevitable product of economic, social and technological development to a certain stage is the integration of transport, warehousing, freight forwarding industry and information industry in the emerging composite industry. With the accelerated process of economic globalization, the modern logistics industry's position in the national economy and the increasingly prominent role, their level of development has become an important symbol of one of the measure of a national and regional core competitiveness and quality of economic operation. Ethnic Autonomous Prefecture of Honghe Prefecture, as a frontier mountainous and more multi-ethnic, poor, long border, special geographical location and environment so that the low level of development of modern logistics industry. Mainly in: logistics enterprises, "small, small, weak, scattered," the slow development of third-party logistics; the concept behind the logistics, specialized, low level of information; logistics equipment, backward technology, aging infrastructure; logistics industry policies and regulations, and management mechanism, the order of competition is not standardized, and the lack of logistics professionals. Problems the use of SWOT analysis, Honghe Prefecture, the development of modern logistics industry internal strengths and weaknesses, external opportunities and challenges in-depth analysis and strengthen the overall planning, strengthening of financial investment and policy support to strengthen the construction of logistics parks, accelerate training and the introduction of high-quality logistics professionals, and actively promote the logistics information and logistics equipment modernization, and actively cultivate the strategies and recommendations of the modern logistics enterprises, and strive to find a suitable for the development of modern logistics industry in Honghe Prefecture ideas for the development of modern logistics industry in Honghe Prefecture, to create good environment. I hope this will help the Honghe Prefecture in the development of modern logistics industry to avoid weaknesses, seize opportunities, and promote the rapid development of modern logistics industry, thereby enhancing the economic strength of Honghe Prefecture, to enhance its international competitiveness.
Key words: HongHe ；Modern Logistics；SWOT Method；Countermeasure