Since China's auto production and Sales volume exceeded 18 million at 2010, China has become the world's largest car market. With the automotive industry matures, the empty of vehicle sales, profits will gradually decline, and automotive after-market transfer, China's auto market space is great, but has not yet formed a mature market environment. The foreign car manufacturing enterprises for entering the Chinese market, intensified competition in the domestic auto industry. In the fierce competition in the technology-driven, automotive products on the functionality, quality gap is getting smaller and smaller. To remain invincible in the competition, the auto manufacturers have start from the after-sales service through high-quality after-sales service, to improve corporate performance.
The research results show that: the car service is an important part of the automotive industry is a very complex project. Along with the continuous improvement of the economic and social development and people's living standard, the car is to become the first choice of people's daily travel, car into people's lives is the attitude of the mass merchandise. Car brand, style, performance and cleanliness, all reflect the personality of the owners, cultivation, outlook on life and preferences. Into the "car era, car owners, car requirements gradually refined and increasingly takes the beauty and maintenance of the owners of private cars, also contributed to the market of the automotive aftermarket industry growing, consumers are increasingly concerned about the automotive service market and service levels.
This paper mainly studies the basic situation of China's automotive aftermarket, including the shortcomings of the automotive service market, and development trends, in-depth analysis of the structural system of the automotive aftermarket. Finally, according to the law of development of the automotive aftermarket, combined with the actual situation of China's automotive aftermarket, and innovative management strategies.
Key words: Automobile, Aftermarket, Market structure, Management strategies