ABSTRACT:This article mainly studies the book commodities activities and development mode. Due to the emergence of online bookstore and gradually mature, also more and more consumers can accept this kind of consumption patterns for online bookstores, the physical bookstore this business model by a great deal of challenges. This article mainly from the perspective of consumers to study book commodities possible future business model, and combining the investigation of physical bookstore, that give a preliminary conclusion and forecast. Design related questionnaire for consumer, for physical bookstore, mainly uses the fieldwork method, main choice two types of representative physical bookstore. One is a delegate with Xinhua bookstore represented the comprehensive bookstore and another is delegate with taught to coach book represented the professionalism of the bookstore. According to the results of the survey of customers and physical bookstores, we can understand the physical bookstores and online bookstores these two kinds of commodities activities of operating conditions. Based on the analysis comparison of physical bookstores and online bookstores the advantages and disadvantages of these two kinds of commercial activities, and combined with previous research results, to provide some suggestions to the physical bookstores and online bookstores. These Suggestions can provide reference for the two different operation mode, and can adjust the existing condition, make these two kinds of operation mode can better long-term health development.
Keywords: commercial activities; online bookstore; physical bookstore...