关键字：网络广告 多屏互动 互联网
ABSTRACT: With the high-speed development of Internet, network advertising also got rapid development. Network already became the television broadcasts, newspapers and magazines and outdoor advertising outside the fourth-largest advertising media. The status quo of China's online advertising market analysis of the online advertising market development depends on the development of the Internet scale and popularity. The Internet rapid development for the network advertising has provided a broad living space.
Here summarizes the main characteristics and development status quo of China's online advertising, and points out its existing problems, puts forward some countermeasures and Suggestions on network advertising, discusses its new development trend and performance form, put forward their own ideas, and introduce the future online advertising way to screen more interactive knowledge its importance. More promotion will be the inevitable trend of screen interactive, along with the progress of The Times, science and technology, more interactive screen will be far beyond our imagination, you can do in the past appeared in the Hollywood fantasy of gorgeous images to ever-dizzier heights without derailing a five-year period of strong, will gradually become a reality. Through the discussion of this paper, the use of advertising strategy for the enterprise provides new train of thought, consumer attention flow competition focus in the new mobile Internet, the development of mobile Internet advertising is the focus of future advertiser’s layout.
Internet advertising will no longer be the existence of single, simple nor no technical content link ads. Future online advertising contain high-tech than will be a splendid art.
Key words: online advertising； screen interactive more；Internet...