无锡消费者对转基因食品购买意愿的影响因素分析.doc

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  • 更新时间:2016-06-24
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摘 要:在当今世界人口持续增长,粮食供应不足,粮食危机的频繁发生,生物技术的飞速发展,转基因食品的大量面市,食品安全问题频频曝出,公众食品安全意识增强的大背景下,转基因食品将会以不可逆转的趋势进入人们的餐桌,进入人们的日常生活,本文从消费者角度出发,根据消费者的问卷反馈,获取无锡地区的消费者对转基因食品的认知情况和对其购买意愿的影响因素,对未来转基因食品产业在无锡地区乃至长三角地区的发展前景做出预测。还希望通过此文能使消费者对转基因食品有个比较明确地认识,加深对转基因食品的了解。

   本文在阐述转基因食品的研究背景之后,首先对转基因食品从概念分类等方面做了一些介绍,经过对转基因食品消费者态度的国内外研究成果的阐述,分析当前形势下影响消费者对转基因食品消费的因素,通过在无锡地区的实地问卷调查,对广告、价格、认知程度等影响因素进行分析,研究结果表明无锡消费者对转基因食品的认知程度普遍不高,而且男女性别差异明显,而对转基因食品产业的发展前景,大多数消费者表示了支持和看好的态度,认为转基因食品产业有很大的发展潜力和前景。

关键词:转基因食品;消费者;影响因素;发展前景

 

ABSTRACT:With the sustaining growth of world’s population ,inadequate food supply, food crisis occurs frequently, the rapid development of biotechnology,so many appearances of genetically modified foods, food safety issues frequently exposed, public awareness of food safety enhanced ,genetically modified foods will irreversibly trend into people's dining table, get into people's daily life, according to questionnaire based on consumer feedback, obtaining Wuxi consumers’ awareness of genetically modified foods and their willingness to factors that influences the future of genetically modified food industry to predict the prospects for development in the the Wuxi region and the Yangtze River Delta region. I Also hope this article should enable consumers to have a clear cognition of GM foods, a better understanding of genetically modified foods. 

   This paper describes the background of genetically modified food research,firstly, some introduction has been done about the genetically modified food from the conceptual categories , after the introduction of genetically modified foods consumer’s attitudes of domestic and foreign research , analyzing the affect factors of consumers under current situation . through the locally research in the Wuxi area , advertising, prices, and other factors affecting the degree of cognitive analysis, research results show that the consumer’s awareness level of genetically modified foods in Wuxi is generally not high, but gender differences are significant, while the transgenic prospects for the development of food industry, most consumers expressed their support and optimistic attitude that genetically modified food industry has great development potential and prospects.

Keyword:genetically modified foods;consumers; influencing factors;prospects

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