关键词：公共关系； 品牌营销； 服务型企业
ABSTRACT:In enterprise's numerous strategic planning,the brand marketing strategy becomes day by day important. Has a good brand to be possible with ease to stand firm in the market.After China joins WTO, native place enterprise under external enterprise's stimulation,brand consciousness becomes even more strikes root in the hearts of the people,develops about the public relation with the enterprise brand marketing's between research in China very rapidly,and the achievement also has very much. But, aims at the research which carries on the service enterprise is actually not specially many.Service enterprise as a result of its own condition particularity,the customer is mainly understands the enterprise through the brand.This article is take the public relation as a breakthrough poin to discussioning research public relation the support role which plays in the service enterprise's brand marketing,through between analysis public relation and brand both's relations, in view of service enterprise's characteristic,guideing the public relation to serve the enterprise brand marketing support function. Making the enterprise to set up the good brand image in the customer heart,earning reputation for the enterprise, for the market.
Keywords: public relations; the brand marketing; service enterprise...