关键词：小米手机 竞争环境 竞争优势
Abstract: With the rapid development of mobile phone industry, the birth of Xiaomi Phone presaged the arrival of a new opportunity. Xiaomi Phone has broken a lot of incomparable advantages, and has fully demonstrated the intelligence of mobile phone. Xiaomi Phone is constantly working to build a phone with high-performance for mobile enthusiasts, and we can see its potential from the sales during the birth of Xiaomi Phone. However, to have a sustainable development in the mobile phone industry, Xiaomi Phone should dig out the competitiveness in all aspects faced with strong competitors, and then integrate and analyze to form the irreplaceable competitive advantages for other brand of mobile phone.
This paper will start from introducing the background of Xiaomi Phone, and then analyze the competition of mobile phone industry, the competitors of Xiaomi Phone, Xiaomi Phone's internal environment. Then analyze the competitiveness of Xiaomi Phone from all aspects, finally the conclusion that the competitive advantage of Xiaomi Phone can be got.
key words: Xiaomi Phone competitive environment competitive advantage...