关键词：农产品物流 SWOT分析 发展现状 对策
ABSTRACT:Current affect the agricultural development of Yongchuan, to restrain the development of rural economy is gradually from production field to circulation field. How to effectively promote the rapid development of Yongchuan agricultural products logistics has become an important issue to be solved.
To reduce the cost of logistics of agricultural products, improve the added value of agricultural products, to improve the overall efficiency of agriculture, there is no doubt that in Yongchuan area new rural economic development is of great significance, is also the effective ways to solve problem of "agriculture, rural areas and farmers" in the Yongchuan area, have a very important impact on the Yongchuan region and western region economic development. In this paper, by using SWOT analysis, respectively, on the development of process of the circulation of agricultural products in Yongchuan logistics zone four aspects of the development process of agricultural products logistics in Yongchuan strengths, weaknesses, opportunities and threats , aiming at the existing development zone Yongchuan agricultural products logistics process are put forward to improve the level of management, the development of electronic commerce, strengthen infrastructure construction, personnel training, development of the third party logistics enterprise, strengthen government functions and corresponding countermeasures.
Keywords: Agricultural products logistics；SWOT analysis； situation of the development ；countermeasures...