关键词：木地板 产品满意度 数学模型
ABSTRACT:In 1997,chongqing became a municipality directly under the central government,during this period of 16 years，the chongqing economy has a rapid development,also has a lot of food and clothing live line concept change. House just needs to make decoration market becomes active,also decorate material also is become by single variety, the floor of the decorative ceramic tile mostly before,now,families have installed wood floor,wood floor market supply and demand and consumer's consumption concept also has the very big change. However as a new boom city of chongqing,on the wood floor product customer satisfaction research there are still many deficiencies, has not yet formed a mature customer satisfaction model and evaluation standard.
Taking chongqing region as the scope,deep breathing the floor as the core,the wood floor products were analyzed after the significance of customer satisfaction for both businesses and customers put forward some assumptions, build the wood floor product customer satisfaction model,and designed the wooden floor product customer satisfaction questionnaire,correlation analysis using SPSS software,the conclusion and found that brand awareness and quality of the wood floor (security) as well as specifications and product services (pre-sale and after-sale) has important significance to affect customer buying decision. In this paper,finally,to above factors that affect customer purchasing decisions made opinion and the suggestion,contribute to the enterprise develop strategy in the future.
Keywords：Wood flooring; Product satisfaction; Mathematical model...