Abstract:Tourism is ‘smokeless industry’ and ‘eternal sunrise industry’ laudatory name, it has and oil industry, automobile industry is one of the three largest industry in the world. Tourism generally consists of international tourism and domestic tourism. Domestic tourism is a series of related industry services for domestic tourists, it relates to domestic tourists, travel, accommodation and other facilities for the supply of all kinds of things, since the reform and opening up, China's tourism industry has a very rapid development, with the further development of market economy and people income level, the needs of the people on the tourism consumption will rise further, domestic tourism and role in the national economy is becoming more and more important. The theme park as a new tourism form by the customer and pursued, but also brought fierce competition between the concept of theme park, as the core of the culture marketing value began to receive the theme park management and marketing researchers, decision makers understand the study of cultural marketing strategy based on to improve their own advantages, is now the development trend of the theme park. Therefore, current situation, problem and countermeasure research and Discussion on the development of tourism industry, has a very important significance.
Through the review of relevant literature, understand the current research situation of relevant theory of domestic and foreign enterprise culture marketing, analysis of marketing universal dinosaur town and analysis of marketing environment, market competition situation of universal dinosaur Town, through the analysis of the universal dinosaur town cultural marketing present situation, find out the universal dinosaur town cultural issues in marketing, and put forward the corresponding settlement tactics, so as to enable enterprises to better carry out cultural marketing, formulate corresponding cultural marketing strategy.
Keywords Theme park Cultural marketing Brand culture Corporate culture Customer loyalty...