摘要：江宁是南京的新区域，也是新的都市发展区域副中心，以发展教育和高新技术产业为主，现已有已经有24所学校超过25万学生入驻。区内高档校区林立，商业面积大，将为周边学子、教职工、居民提供休闲、娱乐、购物、健身等消费。本人希望通过对大学城这样一个特定背景下商业态势的分析研究，对中心区的商业进行科学定位，为管委会，市政府的高层决策者提供一定的理论依据和事实依据，为决策者的决策做参谋，对大学城商业的发展也有一定的参考作用。本文通过SWOT分析法，阐述了江宁大学城商贸中心发展的有利与制约因素，得出了本项目的优势、机会占绝对优势。劣势可以劲量克服，威胁不算严重，可以和附近的商业街分离商圈，绝对有发展空间。
关键字：江宁 大学城 商业 商贸中心
Abstract: Jiangning, Nanjing new areas, new urban development of the regional sub-center to the development of education and high-tech industry, now has 24 schools more than 250,000 students settled. Region high-grade campus buildings, commercial area, the center will students, faculty, residents, leisure, entertainment, shopping, fitness consumption. I hope that the scientific orientation, the central area of the business through the analysis of the business trend in the university city of such a specific context, CMC, the high-level decision-makers of the municipal government to provide a theoretical basis and the factual basis for policy-makers decision-making to do the staff, there are some reference to the commercial development of University City. SWOT analysis on the Jiangning University City business center conducive to the growth constraints, obtained the advantages of this project, the chance to dominant. Energizer disadvantage can overcome, the threat is not serious, and Commercial Street, near the separation district definitely has room for development
Keywords: Jiangning University City commercial business center
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