对龙陵“刀杆节”体育旅游资源开发的研究.doc

摘要：本文运用文献资料法、实地考察法、访谈法，对龙陵县“刀杆节”和体育旅游开发的现状，存在的问题进行调查、分析并且对其结果提出相应解决对策。龙陵“刀杆节”具有丰富的开发潜力，但是对龙陵“刀杆节”的开发还处于初级阶段。龙陵地处边疆地区宣传渠道有限，所以知道龙陵“刀杆节”的人非常少。在以后的发展中引入专业人才对龙陵“刀杆节”进行全面的包装、策划将龙陵县“刀杆节”与体育旅游有机的结合起来作为龙陵的一个品牌推出，通过网络、电视、报刊等渠道对龙陵“刀杆节”进行全面宣传。让更多人认识、了解龙陵“刀杆节”，对龙陵“刀杆节”感到好奇进而了解龙陵体育旅游。龙陵开展“刀杆节”能为当地带来一定的名气和促进龙陵经济增长。

关键词:体育旅游；刀杆节；资源开发

ABSTRACT：In this paper the use of literature, field trips, France, interviews, conducted a survey of the status quo, there is the right the Longling "Arbor Day" and the Sports Tourism Development, analysis and its results to the corresponding countermeasures. The Longling "Arbor Day" has a wealth of potential for development, but still in its infancy on the development of the Longling "Arbor Day". The Longling located in border areas, limited promotional channels, so we know the Longling "Arbor Day" very few people. Comprehensive package on the the Longling "Arbor Day" introduced in the later development professionals, planning Longling "Arbor Day" and sports tourism organic combination of the launch as a brand of Longling, through the network, TV , newspapers and other channels the Longling "Arbor Day" to conduct a comprehensive publicity. Let more people know, understand the Longling "Arbor Day", on the Longling "Arbor Day" curious to understand the Longling sports tourism. Longling to carry out the "Arbor Day" to be able to bring some local fame and promote the Longling economic growth.Keywords: Sports tourism; Arbor Day; Resource development

龙陵“刀杆节”体育旅游市场的发展处于一种自发无序的发展状况；体育旅游产品结构单一，形式老化，对其他的傈僳族民族传统体育项目开发利用程度不高。使其具有特色的优势不能很好的显现出来，品牌意识淡薄对具有民族特色的体育项目的品牌宣传与促销力度不够。“刀杆节”可将龙陵傈僳族的传统体育资源进行优化组合，形成独具特色的体育旅游品牌，以品牌吸引游客，以品牌带动市场。通过行之有效的营销手段，扩大影响，让独具特色的傈僳族“刀杆节”成为一个吸引游客的招牌。