摘要：《非诚勿扰》是江苏卫视2010年全新推出的速配婚恋交友节目。不同于以往传统的婚恋交友节目。《非诚勿扰》凭借其新颖的节目模式和戏剧化的话语方式在短短几周内颠覆了观众对传统婚恋交友节目的刻板印象，掀起了速配交友类节目的新一轮热潮。本文将主要从《非诚勿扰》栏目的特色与风格两个方面进行分析研究，将其折射出的人生观、价值现、婚恋观等元素置于大众传播宏观效果的语境下进行重新思考，同时结合栏目引发的热点社会问题，例如嘉宾的选择、主持人的影响力以及节目的话题制造等问题进行研究。进而分析一档成功节目所具备的条件，在保证相亲节目功能性的同时，又不失娱乐性和文化素养，同时保证取得经济价值。
关键词：电视相亲 非诚勿扰 真人秀 话题制造
Abstract:<Fei Cheng Wu Rao> Jiangsu TV in 2010 launched a new Match marriage dating show. Unlike the traditional marriage dating program. <Fei Cheng Wu Rao> by virtue of its innovative program mode and the dramatic mode of discourse within a few weeks to subvert the stereotype of the audience for traditional marriage dating show, setting off a new round of upsurge of the Match Works shows. This article focuses on analysis of both the characteristics and style of the columns from the <Fei Cheng Wu Rao>, reflects the outlook on life, the value of now, their idea of love and marriage, and other elements in the context of the macroeconomic effects of mass communication to rethink , combined with the part caused by the hot social issues, such as the choice of guests, the influence of the host and program topic manufacturing. Analyze a file of successful programs with conditions, to ensure the functionality of the hit shows at the same time, yet entertaining and cultural qualities, while ensuring access to economic value.
Key Words：TV blind date Reality show Topic of manufacturing
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