摘要：广告无疑是一种站在时代的风头浪尖上的文化现象。今天，我们身边无处不见广告的身影，无论你抬头仰望或是低头沉思抑或左顾右盼总会看到广告，公交车上，地铁站点，马路旁边，大街小巷以至于周边场所到各式建筑物。千篇一律的形式化广告漫天飞舞，我们早已麻木；人们更希望有更多冲击我们感官，突破我们想象的广告赫然地跳出来让我们惊艳一番。
然而，广告如何通过摄影，运用独特的创意，在市场经济飞速发展，众多国外资本和大量国际A4广告公司进驻中国的今天，塑造不同阶级的品味与生活方式，最终使阅听众接受广告所传达的价值观，最后产生消费行为。这就需要我们重新检视生活中无所不在的广告摄影。本论文在形式上将着重以广告摄影中的平面广告为研究对象。
关键词:非自然场景 广告摄影 营销方式
Abstract：Advertising Age is undoubtedly a standing wave on the cultural phenomenon of thunder. Today, we are nowhere near the figure not see ads, whether you look up or down always thought looked around to see or the advertising, bus, subway stations, beside the road, the streets around the site so to all kinds of buildings. Formal advertisements filled the air of waking up, we had numbness; people would like to have more impact on our senses to break through the advertising we think we shocked to come out to some amazing.
However, how advertising photography, creative use of the unique, rapid economic development in the market, many foreign capital and a large number of international A4 advertising companies into China today, shaping the tastes and lifestyles of different classes and ultimately audiences accept the ads convey Values, the last generation consumer behavior. This requires us to re-examine the life of ubiquitous advertising photography. This paper will focus on advertising in the form of photography in the print ads for the study.
KEYWORDS:Non-natural scenes Advertising Photography Marketing
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