江苏卫视《万利达·幸福晚点名》的走红和娱乐化失当现象分析.doc

摘要：作为众多电视节目形态中的一种,谈话类节目以其制作费用低廉,节目成型快以及不受场地限制等因素受到电视机构的长期青睐的节目，但是随着市场经济的快速发展，一些谈话节目其所显现的娱乐性失当表现的越来越明显，对于谈话类节目的发展起到了不良的影响，本文以江苏卫视《万利达•幸福晚点名》为例，对其节目的走红现象和娱乐化失当进行分析并提出提高其节目质量的思考，希望以此促进我国谈话类节目的发展。

关键词：谈话类节目；娱乐化；失当；《幸福晚点名》

Abstract: as one of many television programs in the form of a talk show, with its low production costs, the program quickly shaping and not restricted by factors such as TV institutions long favored program, but with the rapid development of market economy, some talk shows which show entertainment improper performance is more and more obvious, the conversation class program development to have adverse effects, this article take the Jiangsu TV", later Malata happiness name" as an example, the phenomenon of the popular program and recreation turn misconduct are analyzed to improve the quality of programs thinking, in hopes of promoting the development of the conversation kind of program .

Key words: talk show; entertainment; misconduct;" happy" the curfew

　本文以江苏卫视《万利达•幸福晚点名》为例，对其节目的走红和娱乐化失当现象进行分析，指出了其娱乐性失当主要表现为节目的主题、内容和效果三方面，节目的主题偏离主流价值，脱离实际现实生活，其节目的内容世俗化、庸俗化、利益化，节目的效果不仅降低了节目的品味和档次，甚至传递着错误的信息等，同时，娱乐适当也产生一定的负面影响，如缺少大众生活的真实性、节目模式较为单调，创新度不强、节目品味不高，世俗化色彩过浓、节目的反映主题有所扭曲，将引发对幸福的误解等现象对于其它电视节目的发展消极影响较多，作者结合实际，从节目的主题选择、节目的嘉宾选择和电视人的综合素质提升等三个方面提出具体解决建议，希望对于促进我国谈话类节目的发展，避免出现娱乐失当具有一定的参考价值和意义。