会议型酒店产品STP分析及营销策略研究.rar

摘要:随着世界经济的腾飞发展，会展产业的兴起，商务客人希望通过会议的举办为公司带来更多潜在的客户或客户的长期合作，为了适应众多商旅客人的需要，酒店类型与功能又进一步细分，也就出现了新的酒店形态----会议型酒店。其中被誉为“城市面包”的会展业在这个饥饿的城市中带来了一定的经济收益，但是会议型酒店作为一种新的形态出现在世界酒店业的大舞台上，还需进一步的发展与不断完善才能突破重围。本文主要以会议型酒店产品STP和营销策略为出发点，对会议型酒店进行剖析，结合中国酒店业的特点，了解会议酒店在营销过程中对各受众体的影响，探讨会议型酒店在我国应如何发展并做好相应的对策，寻求适合其发展的道路。

关键词: 会议型酒店，产品STP，营销策略，发展

Abstract:With the world economic growth, the exhibition industry is arisen, business guests hope that through meetings to bring more potential customers or long-term cooperation customers, in order to meet the needs of many guests, the hotel type and function and further subdivided, also appeared new hotel form, conference hotel. Known as the" city of bread" of the Convention and exhibition industry in the hungry city has brought a certain economic profit, but the hotel as a new appearance in the world hotel industry on the big stage, still need further development and constantly improve the ability of breaking through the tight encirclement. This paper mainly to the conference hotel products and STP marketing strategy as the starting point, the conference hotel to carry on the analysis, combined with China's hotel industry characteristic, understand the Segment Hotel in the marketing process of the audience body influence, discuss conference hotel in our country should how to develop and make corresponding countermeasure, to seek suitable for its development.

Key Words： Conference hotel, Product STP, Marketing strategy, Development

　　　会议型酒店，作为新时代的一种新型酒店模式，作为满足大部分商务消费者的产品，在市场上有着广阔的生存空间。就目前来说，这一新型的酒店模式整体上属于成长期，它拥有腾飞发展的潜力，也有对未来发展的疑虑。通过这篇论文，我们尝试从市场定位、4P与4C的角度，对会议型酒店进行解剖分析，目的就是为这一新型模式将要跻身于这个行业实践时提供一个综合性的解决问题的方法。会议型酒店的出现本质上是随着商务会议及商务人士的需要而兴起的，它在成长强大的过程中，都需要不断的摸索前进和改变适当的经营模式，新行业的创新是对时代发展需要的一个证明。