浅析国内导游薪酬制度存在的主要问题及改革对策.doc

摘要：导游人员是在旅游业中最有代表性的从业人员，但是随着国内旅游业的发展，导游人员在游客心中的形象反而每况愈下，其原因主要归结于不合理的导游薪酬制度，导游因不能保证自己的合理收入，而不得不陷入“灰色收入”的深渊中，游客的合法权益受到侵害，影响游客的出游心情，降低对导游的信任度，进而影响游客的旅游积极性，最终影响了国内旅游业的发展，因此，研究国内导游薪酬制度存在的主要问题及改革对策对旅游业的发展极为重要。

关键词：导游人员；薪酬制度；改革；对策

Abstract：Tour guides once are regarded as the most representative employees. However, with the development of the domestic tourism industry, as for the tourists, the image of these tour guides becomes worse and worse. And the main cause might be attributed to the unreasonable tour guide salary system. In light of this, since tour guides can not ensure their rational income, they have to attempt to earn money from other aspects, considered as “grey income”, which as a result has a negative effect on the legitimate rights of the tourists, along with their moods. Worse still, there would be an erosion of trust in the tour guides, which badly influences the tourism initiative. And thus, the development of domestic tourism industry is hindered. By this token, the research of the key problems existing in the domestic tourism industry and relevant countermeasures play a distinctly important role on the development of tourism industry. 

Key Words：Tour guides；Salary system；Reform；Countermeasure

导游是一种可以终身的职业，除了青春靓丽之外，还有熟练的技巧、渊博的知识、成熟的性格以及遇变不惊的能力，这都是需要长时间的打造锻炼出来的能力，游客享受导游服务不仅仅是在外形，更重要的是在内涵。为此，创造良好的环境，推进导游职业终身化，完善导游晋级制度，增强导游人员从事导游职业的内在动力和持续性尤为重要。同时，积极尝试和建立导游的社会保险体系，使导游人员在患病、生育、工伤、残废和退休时，能够有依法从企业和政府获取帮助的制度支持，免除导游的后顾之忧，才能使导游有良好的薪酬待遇，为游客提供良好的服务，促进旅游业的长期稳定发展。