TABLE OF CONTENTS
ABSTRACT
摘 要
1-INTRODUCTION-1
2-ADVERTISEMENTS OF SPOUSE CHOOSING BETWEEN CHINA AND AMERICA-
2.1Chinese Spouse Choosing Advertisements-4
2.2American Spouse Choosing Advertisements-7
2.3 Summary-10
3-CULTURAL ANALYSIS OF THE DIFFERENCE IN SPOUSE CHOOSING VALUES BETWEEN CHINA AND AMERICA-12
3.1 Chinese Collectivism and American Individualism-12
3.2 Marriage Values of Chinese and American-14
3.3 Different Beliefs between Chinese and American-16
3.4 Different Situation of Masculinity-17
3.5 Different Time Orientation-18
4 CONCLUSION-20
REFERENCES-22
附录A-23
附录B-28
Acknowledgements-34
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