摘要:进入21世纪以来,中国的新闻媒体事业发展相当迅速。一方面由于随着中国加入WTO、传媒集团的进一步发展以及中国新闻传播政策的调整等等,使广大的中国新闻传播学研究者有了许多新的研究话题。另一方面,随着中国新闻教育的发展,一批不同学科背景的青年学者正逐渐成长起来,为中国的新闻传播研究提供了生力军。本文第一部分介绍为什么要以新闻作为论文方向,即分析了新闻媒体在整个社会大环境的重要性。第二部分分析了当今世界国际媒体的发展现状和趋势,为的是更好的了解国际新闻事业的大环境,便于使自己进一步的调整自己发展自己。第三部分分析目前中国英语媒体的发展现状。第四部分在综合分析了世界新闻的大环境后,认识到自己发展的不足以及存在的缺陷,第五部分对中国新闻事业的未来发展方向提出未来中国英语新闻事业的发展趋势以及对策性策略。
关键词:中国英语新闻事业, 西方传媒集团, 新闻改革, 受众
Contents
中文摘要
Abstract
Chapter 1 Introduction-1
1. 1 News Media and Politics-1
1. 2 News Media and Economy-1
1. 3 News Media and Culture-2
1. 4 News Media and War-2
Chapter 2 The Current Situation of International Journalism-3
2. 1 Expansion to the Whole World-3
2. 1. 1 Globalization of Informative Dissemination-3
2. 1. 2 Globalization of Media Management-4
2. 2 Operation for Commercial Aim-4
2. 3 Multifunction of the Media-4
2. 4 Centralized Management-5
Chapter 3 The Current Situation of Chinese English-language Media-5
3. 1. Two Patterns of Development-5
3. 2 Ownership & Investment-6
3. 3 Two Roles of the Chinese English-language-7
Chapter 4 Factors Restricting the Development of China's English-language Media-8
4. 1 Foreigners or Chinese-8
4. 1. 1 Foreigners or Chinese-audience-8
4. 1. 2 Foreigners or Chinese-gifted News Editors-8
4. 2 Market or Plan as for the Media Management-9
4. 3 English vs. Chinese-9
Chapter 5 Tendency and Strategy for the Development of the English-language Media-9
5. 1 The Tendency of Chinese English Media-9
5. 1. 1 Diversifying the Function, Complicating the Structure and the Continuous Development of Traditional Media e. g: Newspaper, Radio-10
5. 1. 2 The Surge of the Local Media-10
5. 1. 3 Upwards but Restricted as for the Influence of the English-language Media-10
5. 2 Strategy Adjustment-10
5. 2. 1 Focus on Self-image to Enhance Credibility-11
5. 2. 2 Correct Self-position and Audience Position-11
5. 2. 3 Establish An Efficient System of Management-12
Acknowledgements