Abstract: Under the guidance of the theories of high context and low context language, direct speech and euphemism, non-verbal communication and cultural migration, and based on the results of previous studies of cross-cultural communication and two cases, including the failure of European Disneyland project and Shenzhen Zaotech Co.,Ltd., this paper analyzes the problems of cross-cultural communication in multinational corporations in a rational way, which include obstacles to verbal communication, cultural differences and cultural stereotypes. Finally the concrete measures are put forward to promote cross-cultural communication effectively, such as understanding and respecting cultural differences, eliminating cultural prejudices, improving language skills and applying different communication styles.
Key words: cross-cultural communication; problems; measures
CONTENTS
Abstract
摘要：
1. Introduction ...1
2. Theoretical Basis ..2
2.1 High Context and Low Context Language
2.2 Direct Speech and Euphemism
2.3 Non-verbal Communication
2.4 Cultural Migration
3. Problems in Cross-Cultural Communication in Multinational Corporations4
3.1 Obstacles to Verbal Communication
3.2 Cultural Differences
3.3 Cultural Stereotypes
4. Advice on Promoting Effective Cross-Cultural Communication .7
4.1 Understanding and Respecting Cultural Differences
4.2 Eliminating Cultural Prejudices
4.3 Improving Language Skills
4.4 Applying Different Communication Styles
5. Conclusion ..9
Bibliography...10
Acknowledgments..12
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