特斯拉进军中国市场的营销策略_英语论文.doc

中文摘要：本文介绍了特斯拉电动车进军中国所采用的营销策略，该公司出色的营销策略为我国新能源汽车市场化提供了借鉴。通过SWOT法研究特斯拉汽车的营销策略、分析其存在的问题，并提出了相应的营销建议。 

关键词:特斯拉汽车；中国市场；营销策略；新能源汽车

Contents

Acknowledgments

Abstract

中文摘要

1.Introduction.1

1.1 Background of the Research.1

1.2 Research Method.2

1.3 The Goal and Purpose of Research3

2. Literature Review.4

3. Tesla's marketing strategy analysis7

3.1 Tesla's Introduction.7

3.2 Analysis of Tesla's Marketing Strategy in China7

3.2.1Tesla's Development Status in China.7

3.2.2 High-end Product Positioning Strategy . 8

  3.2.3 Focus on the Production of Electric Vehicles and Electric Drive Systems.9

3.2.4 "Internet +" New Energy Vehicle Business Model 10

3.2.5 Word of Mouth Marketing.11

3.2.6 Experiential Marketing12

3.2.7 Product Pricing Strategy13

3.2.8 Event Marketing13

4. SWOT Analysis of Tesla's Marketing Strategy15

4.1 Strength15

4.2 Weakness16

4.3 Opportunity18

4.4 Threat19

5.Recommendations for Tesla's Marketing Strategy20

6.Conclusion23

References24