The appearance of this technique was determined by many factors among which the essential one is the growing experiences of these novelists. It is apparent that their social status, educational background, ethnic, kin...are all combined to f...

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Through in-depth analysis of Li An’ s The Wedding Banquet, we can clearly see the concrete manifestation of the cultural conflicts between China and the West. In this paper, the cultural nature of the film will be systematically displayed,...

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Entertainment-media industry is a new and fast-developing industry with broad customer base and market prospects. Although China’s Entertainment-media industry started late, many enterprises have already entered the international arena and...

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With the implementation of community marketing strategy, KEEP, a newly-established company announced that its number of online registers has reached 100 million by August, 2016 and the revenue of KEEP has been increased constantly. Community...

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The Kite Runner launches with a first-person perspective around the kite and the two adolescents of Afghanistan (Amir and Hassan), it is a story about a kite between an affluent boy and a servant, about betrayal and redemption of human natur...

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In the current international economic and trade pattern, China's export trade has been under increasing pressure since 2010, which brings great pressure to the development of Guangdong's export trade, especially in the export trade of manufa...

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As technology employed in social life is surging up, information is transmitted through various ways, in which new media has sprung up and become popular in human communication. They change the way of information transmission from one-way to...

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Through its powerful advertisement creativity, Thai television advertising gives a deep impression to the audience after watching it. It also won the domestic and foreign big or small advertisement award. Many literature have shown that the ...

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As part of economic activities, advertisements are closely linked to our social life. They are embodiment of human wisdom so that they carries a profound cultural stigma whose content and form contain various cultural values. Based on Kluckh...

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In recent years, Chinese new-born enterprises based on sharing economy have been developing in scale and growing in quantity, which is essential for domestic sharing enterprises to join the international market. According to the recent marke...

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This thesis starts from the perspective of customer loyalty, taking the world's largest home retail giant - IKEA Home Furnishings as its research object, analyzing IKEA's effective marketing strategy, and figuring out IKEA's way to building ...

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As we know, Starbucks is taking advantage of experience marketing strategy and has achieved some successes. But how does Starbucks maintain its dominant position through experience marketing in the face of a host of similar competitors and e...

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Under the background of complex and changing new era, facing the fierce competition in the international market, China's household appliance enterprises are gradually growing up with their brands and innovation based on the domestic market. ...

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The development of science and technology has totally changed the way how information is transmitted. In this age of information burst, how to make our products leave a deep and superb impression on customers’ mind and how this incurs cust...

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This article will introduce some aspects of the foreign trade comprehensive service enterprise, including its definition and development overview. Then through my work experience in the first batch of foreign trade comprehensive service ente...

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This article is going to introduce the basic knowledge of the Internet marketing and analyse the current situation and problems that occur to the foreign trade companies. Through the full study of their strategies adopted by foreign trade co...

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The business volume of express delivery is booming with the flourishing e-commerce industry. Since the 18th National Congress of the Communist Party of China, the express business volume has grown from 5.7 billion to 40.1 billion, which rose...

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The flourishing development of fast fashion brands injects fresh blood into the veins of the clothing industry. It can be said that fast fashion has already become a valuable field in the clothing industry. Swedish clothing brand H&M has gro...

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Shared service centers (SSCs), as an organizational arrangement to reduce costs, increase quality and create new competitiveness, which are getting more and more popular among multinational corporations. However, as limited in the numbers of...

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In the era of Internet +, from the market development of many Internet transboundary, in the next five to ten years, enterprises still have the integration of resources to stand in the market. Companies often have the advantage of one or mo...

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