Metaphor as a rhetorical device is a kind of linguistic phenomenon, which has long received great attention from many scholars. It works as a special linguistic phenomenon and a means of communication. ...

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This paper aims at revealing the cultural meanings of “hong” from its three closely related sources: “Blood,” “Fire” and “the Sun”, studying their respective cultural connotations, and trying to find a proper way to translate...

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Through careful study of the previous research on advertisement translation, the author of this thesis finds that advertising translation has not been adequately studied at present. The author notices that many papers in this field are just ...

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Translation theories of Chinese poetry are being generally evolved through a wealth of practices. So far there has not been a complete and specific study of the translation of numerals, but it now attracts an increasing attention....

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Public sign is a kind of particular style, which is shown to special persons, with a purpose to reach a certain communicative goal. There are such public signs as road signs, advertisements, instructions, billboards, propaganda, tour manuals...

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That work, began in December 1902 and was published in 1903. It was titled The Call of the Wild, whose main character is a Yukon sled dog named Buck. Buck, the dog-hero of the story, half St. Bernard and half sheepdog, lives at Judge Miller’...

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The present work deals mainly with translation principles of commercial advertisements. The problem to be discussed in this thesis is related closely to emotional transmission. The renowned translator believed that translating means communic...

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This is particularly true of translated news headlines as forerunners to news reports. News headlines reach the audience considerably wider than the translated news story itself, which are strategically used by the editor by choosing emotive...

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Product instructions are usually considered as an important marketing tool since customers prefer to buy products which can be trusted and easy to operate by the instructions. Generally, a complete instruction contains at least four parts, t...

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In all, Lousia published over 30 books and collections of stories. Despite of the worse health, she wrote through the rest of her life. She died on March 6, 1888, only 2 years after her father’s death....

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The description of old scientist’s strong retaliation to Dimmesdale and his personality and psychology portrays a vivid and lively picture. After reading the comments, appreciation and related papers about it, I find myself best interested...

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His works Sister Carrie, Financier and American Tragedy were leading the American writers and readers to know about the naturalism. His sprawling imagination and cumbersome style kept him from performing well in the smaller literary forms...

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Political news English refers to the English used in news reporting, newscast, feature articles and opinion writing. It is a special variety of language and has unique features at various language levels, including the lexical, grammatical a...

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However, there is a lack of research on learning motivation of English majors from private colleges. This study aims to investigate the EFL motivation of English majors from private colleges in order to provide useful reference for English t...

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This thesis focuses on the cultural differences between English and Chinese idioms as well as translation methods of Chinese and English idioms. It will help us to have a better understanding of the idiom. And with the rapid development of c...

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It symbolizes the product or service of a manufacturer. A successfully designed trademark can bring about enormous value in a real sense, which is invisible wealth of a company. Therefore, trademark is of more and more importance in “globa...

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This article first analyzes the translation principles including faithfulness, expressiveness and elegance of business contracts and then explores the skills of translation by citing examples. It also picks out some translation errors, the c...

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Therefore, the nationality has the typical significant cultural characteristic. The dietary culture’s development and the change have often reflected the society’s evolution and the progress. Through the comparison of the Chinese and for...

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According to the history of western rhetoric, speech is the origin of rhetoric and also rhetoric is a technique to study speech. Therefore, during the process of giving speeches, we should consider how to put figures of speech into them, us...

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The year after the publication of The Great Gatsby saw a gradual deterioration in Fitzgerald's life: Zelda suffered from a series of schizophrenic breakdowns, and in 1934 had to be put in a sanitarium, and Fitzgerald himself became an alcoho...

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