浅析自然材质在现代包装设计中的应用.doc

摘要：自然材质是指自然界天然的材质，如木、竹、叶、草、果实、麻、陶土等。自然材质以其朴素的外衣，独特的材质肌理，给人以淳朴、亲和的感受。本文将从自然材质的分类及应用出发，总结出自然材质包装的优点—塑造造型上形成的视觉、嗅觉、触觉等特征，保护功能和民族文化的体现。探索具有中华民族特有韵味的包装艺术，以及它的环保意义。

关键词： 自然材质；包装；环保；艺术审美；保护功能

Abstract:refers to the natural materials, such as natural qualitative talent nature of wood, bamboo, leaves, grass, fruit, cane, hemp, clay, etc. Natural material is qualitative with its simple cloak, unique material and skin texture, give a person with honest and intimate feelings. This paper from the natural materials on the classification and application, sums up the advantages of natural material packing shape modelling -- formed on the vision, smell, touch features, such as protection function and national culture reflect. Explore the lasting appeal of with Chinese national special packaging art, and its environmental significance.

Keywords: natural material; Packing; Environmental protection; Art aesthetic; Protection function

　对自然材质包装的研究，将植根于吸收本土文化精髓的土壤中，深入领悟本土文化中的特性，在自然材质包装的应用中又积极汲取外来优秀的意识、方法。传承传统文化的精华，兼收并蓄、融会贯通。一方面传承了中国的传统文化，发扬出了有中国特色的民族包装，另一反面有效地保护了我们赖以生存的自然环境。