主题百货公司的风格体现与运用.doc

摘  要：生活每天都在进行日新月异的变化，高科技产物的不断诞生，将人们不同需求的想象逐步实现于生活中。虽然复古风格一直都在潮流的巅峰伫立，但对新事物的渴望不得不让传统的百货公司面对新的难题。打造有自己独立主题的百货大楼是当下的大势所趋。主题化的百货从企业文化、百货历史、工业化产物与自然的相融等方面提炼出合理的表现模式，来提升整个百货公司的品味、核心竞争力。另一方面，思想的独立性无疑对百货大楼室内的装修设计提出了相对应的各种新挑战。本篇论文里，第一步是对打造主题风格化元素在百货大楼运用过程中的意义进行理论层面的探讨及分析。接下来是结合当今市场消费者的心理，找到实际可实施性的依据。最后，力求研究出主题百货大楼设计过程中可能存在的问题并给出操作性强的解决对策。通过本次的研究调查，希望能够真正理解风格化运用的精髓，以便将来开展更科学全面的设计。

关键词：主题百货；独立风格；复古；创新：文化融合

ABSTRACT:Life every day in change with each passing day, high-tech product constantly, to the different needs of people imagine gradually achieve in life. While style restoring ancient ways have always stood on top of the trend, but the longing for new things to make the traditional department store in the face of new challenges. Department store building have their own independent subject is the trend of The Times. Themed department from the enterprise culture, the department of history, industrial product in harmony with nature, etc, to extract the reasonable mode of performance, to enhance the taste, the core competitiveness of the whole department store. The independence of the mind, on the other hand, there is no doubt that the department store building indoor decoration design puts forward the corresponding to the new challenges. In this paper, the first step is to create stylized the theme elements in a department store in the process of using significance for theoretical study and analysis. Followed by combining market today consumer psychology, to find the actual practical basis. Finally, tries to study the subject department store building for possible problems in the design process and gives a feasible countermeasures. Through this research, hope to be able to really understand the style using the essence, so as to carry out more scientific comprehensive design in the future.

Keywords： Theme department; Independent style; Restore ancient ways; Innovation: the cultural integration;