摘要:当今商品经济全球化的发展下，中国的现代包装应保持自己的民族特色，继承和发扬传统文化，将传统文化的精髓融入到现代设计中，而不是对传统图案生搬硬套，在很多设计中出现了很多将不同时间、地点、和寓意的传统图案符号糅合在一起。使商品传达不出品牌概念，也使在传承中国传统文化时造成了混淆。意大利著名设计师索特萨斯认为“保持传统并非单纯的重复传统”因此我们如何继承，怎样创新成为我们每一个设计师所要面对的问题。
本课题主要对针对传统图形—元青花纹样进行基本阐述，进行深入了解。对元青花纹样符号怎样在茶叶包装上创新运用，将文化与设计相契合来进行探讨。让当代年轻人感受青花纹样的魅力，了解中国传统文化。一并使人们不断地去关注它、了解它。
关键词：元青花纹样 茶叶 包装 创新 应用
Abstract:The development of commodity economy globalization, modern packaging in China should maintain its own national characteristics, inherit and carry forward the traditional culture, will be integrated into the essence of traditional culture to modern design, rather than on the traditional pattern of apply mechanically, many different time, place, and the traditional pattern of allegorical symbols together appear in many design. The goods do not convey the brand concept, also make the inheritance of Chinese traditional culture caused the confusion. Italy famous designer sottas that "keep repeating the traditional" tradition is not a simple so how we inherit, how to innovate has become our every designer has to face the problem of.
The main subject of the traditional graphics - yuan blue-and-white patterns were expounded, in-depth understanding of. The yuan blue and white pattern symbol of how to use innovation tea packaging, culture and design fit to carry on the discussion. Let the contemporary young people feel blue and white pattern charm, understand the Chinese traditional culture. Also enable people to continue to pay attention to it, to understand it.
Keywords: Yuan blue-and-white patterns tea packaging innovation Application
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