茶叶包装之中国风创意分析.doc

摘要:包装设计是一门即神秘又熟悉的艺术科目，它是为大众提供视觉形象，在消费者与品牌物品建立直接的重要关联，给消费者前所未有的视觉盛宴。目前市场上的茶叶包装竞争力越来越大，越来越多的茶叶品牌都想分的自己的一杯羹。茶叶包装是指根据客户需求对茶叶进行包装，以促进茶叶商品销售。一个好的茶叶包装设计可以让茶叶的身价提高数倍，茶叶包装现已成为中国茶叶产业中一项重要的环节。想要自己的茶叶卖的更好，其中必不可少的途径就是从外包装来炫耀、吸引消费者的目光。在市面上，茶叶包装设计运用的最多的就是中国元素、传统文化，利用传统的文化、元素与现代设计理念融合，创意无限，让茶叶包装设计更上一层楼。自古以来，在茶叶包装设计中运用的中国元素再创造创新就非常的多，形成了一股中国风。本文主要介绍了具有中国风格的茶叶包装如何在茶叶包装市场上金鸡独立，为何如此受大众的喜欢，为何设计师会不约而同的设计出中国风格的茶叶包装。本文首先分析茶叶包装的国内外现状，其次分析中国传统元素、文化在茶叶包装设计中如何被广泛应用，再次是通过现有的及之前的一系列经典茶叶包装来分析其中的设计精髓，最后通过这一系列的分析来说明中国风创意的茶叶包装的好处及优势。

关键词：传统元素 中国风创意 茶叶包装

Abstract:Packaging design is a mysterious and familiar art subjects, it is to provide visual image for the masses, in the consumer directly connected with the establishment of brand goods, to consumers hitherto unknown visual feast. At present more and packaging the competitiveness of the tea market is bigger, more and more tea brands all have their own a cup of a thick soup. Tea packaging refers to the packaging of tea according to the customer demand, to promote tea sales. A good packaging design of tea can make tea worth several times, tea packaging has become an important part of Chinese tea industry. Want to own tea sold better, one of the essential way is from the outer packaging to show off, attract the attention of consumers. In the market, tea packaging design using the most is the Chinese elements, traditional culture, the traditional culture, fusion, elements and modern design concept of creativity, let tea packing design strive for further improvement. Since ancient times, Chinese elements in tea packaging design to create innovation is very much, formed a Chinese wind. This paper mainly introduces how to have Chinese style tea packaging stand on one leg in the tea packaging market, why so popular love, why the designer will design a Chinese style tea packaging. This paper first analyses the status quo of tea packaging at home and abroad, then analysis of Chinese traditional elements, how culture is widely used in the packaging design of tea, again through a series of classic tea packaging existing and prior to the analysis and design of the essence of one of the last, through a series of to illustrate the benefits and advantages of Chinese wind creative the packaging of tea.

Keywords：The traditional elements；China Wind creative；The packaging of tea