浅谈会展设计对商业发展的作用.doc

 摘要：现代社会中，商业展示活动受到极大重视，会展作为一个产业，带来的经济效益和社会效益越来越引起整个社会的关注。所谓的会展设计，是在设定的空间环境内，充分的利用各类传媒手段，将一定的信息与内容有序地、系统地传递于公众面前，表达出复杂而又丰富多彩的情感，以此来满足人们生理、思想与行为的需求。商业展示随着社会的变革慢慢发展起来，它所带来的经济效益和社会效益得到了更多的关注，依托多种学科的发展，通过艺术表现的视觉形式表达出来。会展设计包括了整个展示活动的策划，总体设计以及每个阶段的设计过程，贯穿了整个展示活动的工作，会展设计能够促进当地各项建筑和振兴旅游服务业以及引发各项投资，使当地经济得到充分的发展。同时它能满足人们对不同文化的追求和对不同特色商品的消费欲望，从而促进全世界范围内的经济与文化的大发展。会展设计对社会的发展和推动作用，主要体现在商业和文化两个方面。会展设计从一个边缘的设计学科发展到一个综合的设计学科，是现代科学技术与产业化的发展进程，逐步地拓宽展示设计的表现形式和空间形式。高科技信息化的发展对展示设计的空间提供了技术的保障，展示设计的手段与方法也随着科学技术的进步而形成了多元化主题空间的设计。展示设计个性化越来越强，技术越来越先进，各类主题的展示设计也日趋多样化，从而形成了一个规模巨大的展示文化产业。在社会中，展示设计的作用是巨大的、很大程度上引领了时代的发展、无论是在什么领域、都需要会展来推动。

关键词：会展、设计、商业、发展

ABSTRACT:In modern society, commercial display great attention, the exhibition as an industry, economic benefits and social benefits of more and more cause the attention of the whole society. So-called exhibition design, is within the setting of space environment, make full use of various media means, to a certain content of information and orderly, systematic, pass to public, expresses the complex and colorful emotion, in order to meet the needs of people physiology, thoughts and behavior. Commercial display along with the social change developed slowly, it brings the economic benefit and social benefit obtained more attention, relying on the development of a variety of disciplines, through the art form of visual expression. Exhibition design encompasses the entire show planning, overall design and each phase of the design process, through the entire presentation, exhibition design can promote all the buildings and revitalization of the local travel services and investments, make full development of the local economy. At the same time it can satisfy people to the pursuit of different culture and different characteristic commodity consumption desire, thus promotes worldwide economic and cultural development. Exhibition design for the development of society and promote role, mainly reflected in two aspects of business and culture. On the edge of the exhibition design from a design development into a comprehensive design disciplines, is the development of modern science and technology and industrialization process, and gradually broaden the form and space form of display design. High-tech information technology to the development of space to display design provides technology guarantee, the means and ways of display design with the progress of science and technology and also formed a diversified topic space design. Display design personalized stronger and stronger, more and more advanced technology, various kinds of theme display design is increasingly diverse, thus forming a huge display of cultural industry. In the society, the function of display design is huge, largely led the development of The Times, whether in what, all need exhibition to promote.

Keywords：Convention and exhibition, design, business and development

　　　　会展业以其超常的关联影响和经济带动效应，在中国业已成为一个新的经济增长点，全球会展企业将以并购等方式进入中国会展业，同时中国会展企业也将采取相应的全球化战略，以面对新的国际竞争环境。力图通过研究成果对中国会展业如何应对经济全球化趋势形成重要的参考和指导。 会展业想要发展就必须适应中国区域经济发展的新格局，研究会展经济与区域经济的发展战略与政策；提高会展学术水准，涉及到经济、法律、艺术、社会、文化、政治等多学科领域，是综合的前沿性课题，在国际上也是新的领域，中国会展经济研究会引导下的学者的研究与贡献将成为全球会展界关注的热点。作为学习会展的大学生，提升中国会展业技术水平是我们的责任，而人力资源是产业发展和竞争力的重要因素，研究会通过比较研究、企业研究、技术创新研究，提出具可实施性的对策建议；并引导专业人才培养和合理化使用，建立适应中国发展特色的会展职业化队伍。