Abstract: After economic crisis era, China's market economy will develop more quickly. The current macro environment and micro environment have occurred great changes, enterprises as the market main body facing financing channels to choose, cash surrender choices, interest allocation adjustment, financial management problems such as financial risk aversion. And cash flow management is the core of financial management, zhejiang small and medium-sized enterprise cash flow management still exist various problems, under the influence of financial crisis, many small and medium-sized enterprises in zhejiang because of capital chain rupture and collapse.
This paper adopts literature analysis, statistical analysis and comparative analysis method, based on zhejiang beautiful big industrial co., LTD. Analyze the status quo of cash management, analyze the main problems of zhejiang beautiful big cash management, discusses the influence factors of zhejiang beautiful big cash management, puts forward through strengthening the management of operating activities cash flow, cash flow management, investment and financing activities to strengthen the structure of the cash flow planning and control, construction of cash flow management as the core of management information systems to strengthen zhejiang beautiful big cash flow management countermeasures and Suggestions.
Keywords Cash flow Cash flow management Financial analysis...