核心竞争力的可持续竞争_外文资料翻译.docx

译文（字数 4509）：

核心竞争力的可持续竞争优势

摘  要

核心竞争力的抽象的概念是指一个组织在当今不断变化和不可预测的环境中建立永久性的和可持续的竞争优势的可能性。为了实现长期的成功，最好是找到其在公司内部竞争力的源泉，因为在一个不断变化的环境中唯一稳定的肯定是源于要在未来取得成功的愿望的内部能力。本文回应当前有关建立和维持一个可持续的竞争优势的问题。 

关键词： 核心竞争力，持续竞争优势，无形资产，

知识资本主要会议主题：技术与创新管理 

简介

企业除了必须把握现有的机会外还要学会把握未来的机遇。在21世纪的复杂而充满挑战的环境中，企业的竞争有很多的因素造成，如全球化，技术发展和新技术的迅速传播，知识的开发和利用等。这种新的环境要求他们从组织已经习惯了事情中做出改变。他们必须寻找新的竞争优势的来源以及参与竞争的新形式。这需要他们对竞争本质，以及竞争动力学（Huľvej，2008）有一个清晰的认识的。资源的利用率正在从目前的资本战略资源转移到战略资源的信息，知识，创新思维和创新的形式，而技能和知识属于生产的关键因素。因此公司可以在持续进行创新的同时，重点进行管理技能和知识创新来获得竞争优势。 

外文原文（字符数 16323）：

Core Competence for Sustainable Competitive Advantage 

Abstract

The concept of core competence refers to the possibility of an organization to build permanent and sustainable competitive advantage in todays ever-changing and unpredictable environment. To achieve long-term success, it is better to find the source of its competitiveness within the company, because the only stable certainty in a constantly changing environment is the internal capacity stemming from a desire to be successful in the future. This paper responds to current issues related to building and maintaining a sustainable competitive advantage. 

Keywords: Core Competence, Sustainable Competitive Advantage, Intangible Assets,       Intellectual Capital

Main Conference Topic: Technology and innovation management 

Introduction 

Organizations must learn to manage future opportunities as well as they must be able to manage existing ones. In the environment of the 21st century, companies have to compete within a complex and challenging context created by many factors - from globalization, technological development and the rapid dissemination of new technologies, to the development and exploitation of knowledge. This new environment requires from the organizations to do things differently as they have used to. They must find new sources of competitive advantage and engage in new forms of competition. This requires a clear understanding of the nature of the competition, as well as the competitive dynamics (Huľvej, 2008) .The utilization of resources is being shifted from current capital strategic resources to strategic resources in the form of information, knowledge, creative thinking and innovation. Skills and knowledge belong to critical factors of production. Companies can gain competitive advantage by implementing continual and on-going innovations and the managerial skills and knowledge are in the center of the process of innovations (Papulová, Mokroš, 2007).