广播谈话类节目情感互动特征分析-《方月的天空》为例.doc

摘要:情感互动是广播谈话节目的重要特征之一，正是由于这个特征使广播谈话节目受到社会大众的喜爱。通过对红河人民广播电台的夜间谈话类节目《方月的天空》在话题的选择、个人情感诉求、播放的平台、互动方式、主持人的风格等方面的分析。可以看出广播谈话类节目要与受众建立起情感的桥梁，首先，在话题的选择上就要关注民生、节目要关注的是个体的情感诉求；其次，播放的平台要多元化、互动方式要多样化；还需要主持人善于倾听，与受众真诚交流、平等沟通，理性的思考，引导受众的思想向正确的方向发展，并以其丰富的社会经验给予受众有用的建议。从《方月的天空》与听众的情感互动分析就可以窥见广播谈话类节目的互动特征。

关键词： 方月的天空； 情感互动； 广播； 谈话类节目

ABSTRACT:Emotional interaction is an important feature of the radio talk shows , it is because of this characteristic , the radio talk show is loved by the community ."The sky of FangYue" through the night on the Red River National Radio talk shows in the choice of topic , personal emotional appeal , the playback platform , interactive way , the host of style analysis ,radio talk shows can be seen to establish a bridge of emotion with the audience .First, the choice of topic should concern people's livelihood programs to pay attention to is the individual's emotional appeal ,secondly, the Playback platform to be diversified , interactive way to diversify ,also need to host a good listener, sincere communication with the audience , equality, communication , rational thinking ,leads the audience thinking in the right direction , and its rich social experience to give the audience useful suggestions .Emotional interaction analysis from the " The sky of FangYue" with the audience can get a glimpse of the interactive features of the radio talk shows .

Keywords:The sky of FangYue;  Emotional interaction;  Broadcast talk shows

从《方月的天空》就可以看出一个广播谈话类节目要能想在激烈的媒介竞争中脱颖而出，就一定要把节目的长处发挥到最大化。而广播谈话类节目最大的优势正是既能够满足人们情感互动的欲望，而且在互动过程中的隐蔽性又能给予受众安全感。广播谈话类节目一定要抓住这个优点，建立起节目与听众的的情感互动之桥，广播谈话节目也才能越走越远。