XX电视台《新闻透视》分析.doc

摘要:深度报道是一种特殊的报道方式，它起源于西方，在我国的起步较晚，但它是媒体竞争，受众期待和媒体工作者社会责任感增强的共同结果。新媒体带来的信息风暴使得深度报道的舆论监督范围越来越广泛，内容越来越深刻，作用越来越明显。但是中央台与地方台在国家重视程度，新闻资源，人才素质等方面存在差距。地方电视台的深度报道栏目在发展过程中遇到地方势力，商业利益等因素的影响，即使存在发展优势但仍没有充分满足受众的需求。本文以红河电视台《新闻透视》栏目为研究个案，力图找出地方电视台深度报道栏目在策划制作报道过程中的问题，并分析这些现象。

关键词：深度报道；地方电视台；《新闻透视》；困境

ABSTRACT:Depth report is a special kind of report way, it originated in the west, in our late start, but it is the media competition and the audience expectations and media workers social responsibility enhanced common results. New media to bring information makes deep mining storm events and events of the background of the depth of the scope of supervision of public opinion reported more and more widely, and more and more profound contents, functions are becoming more and more obvious. But CCTV and in countries were value degree, news resources, hardware and software facilities equipped has the disparity, local TV stations reported in depth meet in the process of development of column of local forces, commercial interests, even if there are still not fully development advantage but to meet the needs of the audience. Based on the HongHe TV “news perspective ”column for a case, tries to find out the depth local TV stations reported problems during the process of making column reports, and analyze these phenomena.

Key words: depth of coverage；local television；" news perspective"；dilemma

　　　深度报道栏目的从业人员只有不断加强自己的业务水平，加大对社会民生问题的关注，树立品牌意识，提高新闻的敏感性，加强分析事件的思辩性和灵活的反应能力，才能创造出一种有利于贴近性、时效性、新闻性，增加受众收视兴趣的报道形式。深度报道的从业人员在强化电视新闻采编基本技能的前提下，还要放眼未来，博采众长，注重学习国内外先进的电视创作理念和节目制作技巧，不断的完善，不断的超越，使栏目越办越好。