摘要:广告信息充斥在生活、工作各个方面，无所不在的广告弄得人们心烦意乱，加之“限广令”的颁发，电视广告收益难免会遭受一定程度的影响。在这样的情况下，商家为了维护自己的利益，让受众能够欣然接受商品信息，他们开始探索相应的方法，并将目光转向了植入式广告，试图潜移默化的诱导和劝服受众。电视剧植入式广告作为一种商业模式，它的迅速发展显示了巨大的经济效益，然而我国的植入式广告还没有进入成熟期，基本还处于初级阶段，导致许多商家盲目的在影视剧中植入广告，产生诸多问题。本文以热播剧《男人帮》为例，探析植入式广告模式在剧中的具体表现；分析植入式广告的优势及其劣势；提出植入式广告创意新思路。
关键词：植入式广告；电视剧；模式；利弊；植入策略
ABSTRACT:Advertising information is in the life, work each aspect, ubiquitous ads make people upset, together with \"limit wide make\" issue, TV advertising revenue will inevitably suffer some degree of influence. In such cases, the businessman in order to maintain their own interests, and let the audience can accept commodity information, they began to explore the corresponding method, and looking to implantable ads, trying to exert a subtle influence on induction and persuade audience. TV advertising as a commercial product model, the rapid development of it shows the huge economic efficiency, however our implantable advertising is not entered into the mature period, basic is still at the primary stage, resulting in many merchants blind in movie and TV drama implanted advertising, has many problems. Based on the popular drama \"the man is helped\" as an example, the paper implantable advertising model in the play of the specific performance; Analysis of the advantages and disadvantages implantable advertising; Implantable advertising creative new ideas put forward.
Keywords: Implantable advertising; TV series; Mode; The advantages and disadvantages; Implanted strategy
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