摘要：手机短信是近些年来随着移动通信的迅猛发展而兴起的新事物，但从它产生之日起便日益成为人们的新宠。短信被人们称作“第五媒体”，它虽然是一个新生事物，但却直接影响着我们的个人生活和社会生活。修辞是感人至深的催化剂，感情是一切艺术的基础，是短信中的生命线。“感人心者，莫先乎情”。一条短信的成功与否，很大程度上取决于它蕴涵的情感是否真实，诚挚，深厚。“修辞是达意传情的手段”，即使是纯实的短信中，也不可能做到“零度情感”。许多优秀短信正是凭借修辞手法的灵活运用，充分表达自己的感情，同时也驾驭着对方的感情。修辞有积极修辞和消极修辞之分，本文以手机短信这一广泛使用的信息传播方式为研究对象，通过对手机短信的特点、短信编拟的方法技巧、传统修辞格在短信中的运用等方面探讨出积极修辞在短信中的意义及艺术效果。
关键词：短信；修辞；积极修辞
Abstract：Text message is a newly emerged fashion, which has been widely used in recent years along with the rapid development of the mobile communication, but it has become one of the most favorable communicating measures of people from very beginning. The text message is called the Fifth Media. Although it is a new fashion, it can affect our private and social life. Emotion is the foundation of arts, and rhetoric is the activator of people’s feeling. If one wants to move other’s mind, he must touch their emotion. Emotion is the lifeline of a text message. The success or failure of a message mostly depends on whether the emotion in it is true, sincere and significant. Rhetoric is the means of transferring human’s emotion. Even in a simple message it is also impossible to be emotionless. Some excellent text message relies on the flexible using of rhetoric and expresses people’s emotion well and affects receiver’s mind. Rhetoric includes the active rhetoric and the negative rhetoric. This essay researches the text message which is widely used by analysing its characteristic、editing skill and application of traditional rhetoric. The essay also aims to find out what the active rhetoric brings to the text message culture and its artistic effect.
Key words: Text message;Rhetoric; Active rhetoric
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