摘要：商人作为一个重要的社会群体，从古至今，都是中国文学进行审美观照的对象。随着商品经济的发展，商人形象也在不断发生变化。“三言”中冯梦龙描述了形形色色的商人，有的善良正直与人友善，有的眼光独特生财有道，有的重利轻义为财不择手段，有的贪婪好色卑鄙无耻。在对商人形象分类探讨的基础上，通过价值观﹑商业观、婚姻观和女性商人的出现来写出“三言”中商人的时代新意，揭示与以往不同的时代特征。商人形象的变化赋予商人新的文化内涵，体现在经济、政治、个人素养、社会声誉以及明末女性地位等方面。
关键词：三言，冯梦龙，商人，形象
Abstract: Businessman as an important social groups, historically, are Chinese literature objects of beauty appreciation. Along with the development of commodity economy, businessmen image are constantly changing. "Three words" described in the mixed feng menglong businessman, some good and decent and friendly, some perspective, some unique financial wizard for wealth fair in each light righteousness, some greed lewd mean shameless. On businessman image classification based on the discussion of business sense, through the values, women and businessmen, marriage appears to write "three words" in the new era, reveals the merchants with different characteristics of The Times. Businessman the changing image of the new cultural connotation, gives merchants embodied in economic, political, and individual attainment, social reputation, and women's status, etc. Late
Key words: Three words， feng menglong，Businessmen, image
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