摘要：随着手机行业的不断滋生，小米手机的诞生预示了一个全新的机遇的到来，小米手机突破了许多手机所无法比拟的优势，将手机的智能型充分表现出来，不断致力于为手机发烧友打造一个高性能、品牌端的手机，光是从小米手机的初诞时的销量就足以证明它的潜力。但是要想在手机行业中得到可持续发展，面对强劲的竞争对手，小米手机应该挖掘出在各方面的竞争力，然后加以整合与分析，形成其他品牌手机难以模仿、难以替代的竞争优势。
本文将从介绍小米手机的背景着手，浅析手机行业竞争、小米手机竞争对手、小米手机内部环境，进而对小米手机在各方面的竞争力进行分析，最后得出小米手机竞争优势的结论。
关键词：小米手机 竞争环境 竞争优势
Abstract: With the rapid development of mobile phone industry, the birth of Xiaomi Phone presaged the arrival of a new opportunity. Xiaomi Phone has broken a lot of incomparable advantages, and has fully demonstrated the intelligence of mobile phone. Xiaomi Phone is constantly working to build a phone with high-performance for mobile enthusiasts, and we can see its potential from the sales during the birth of Xiaomi Phone. However, to have a sustainable development in the mobile phone industry, Xiaomi Phone should dig out the competitiveness in all aspects faced with strong competitors, and then integrate and analyze to form the irreplaceable competitive advantages for other brand of mobile phone.
This paper will start from introducing the background of Xiaomi Phone, and then analyze the competition of mobile phone industry, the competitors of Xiaomi Phone, Xiaomi Phone's internal environment. Then analyze the competitiveness of Xiaomi Phone from all aspects, finally the conclusion that the competitive advantage of Xiaomi Phone can be got.
key words: Xiaomi Phone competitive environment competitive advantage
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