摘要:网络市场是商业竞争的新领域,为社会发展带来巨大的推动和经济效益,但是网络在给人们的生产生活带来极大便利的同时,也对传统的市场竞争制度造成了冲击。利益竞争使网络成为了人们谋求利益的利用手段,因而许多新型的网络不正当竞争行为在网络环境中产生,如:域名抢注行为,不正当超链接行为,网络不正当竞争行为等,这严重的阻碍了网络市场的健康发展。基于此,本文分析了网络不正当竞争行为法律规制的意义和我国网络不正当竞争行为法律规制存在的主要问题,通过国外网络不正当竞争行为法律规制对我国的启示,提出关于我国网络不正当竞争行为法律规制的建议。
关键词:网络不正当竞争行为,法律规制,立法模式,监管机构
Abstract:Nowadays, network market has become a new field of commercial competition, and has brought about tremendous driving force as well as economic benefits to our social development. However, the network has not only brought in huge convenience to people’s production and life; it also rocked the system of traditional commercial competition. Competing interests make it possible for people to seek benefits online, and at the same time, lots of new unethical competitive behavior is produced under the network environment, such as cybersquatting, malfeasance hyperlink and improper competition online. All of these has hampered the healthy development of network market and baffled the market development space in our country. Base on this cognition, this essay analyses the meaning and the main existing problems of legal regulation of unethical competitive behavior on the internet. Through the overseas legal regulation for unethical competitive behavior, offer the revelation to our country and make suggestions for legal regulation of online unethical competitive behavior for China.
Key words: improper competition online,legal regulation,Legislative mode,Regulatory mechanism
网络环境里新型的不正当竞争行为的层出不穷,严重影响和阻碍了网络的发展,破坏了网络领域的秩序稳定。在网络市场经济中,自由的竞争模式同样有一双“看不见的手”在进行调控,但是这并不代表所有的调控都会朝着积极的方向发展,相反,其所产生的不正当竞争就是一个负面影响。网络环境能提供巨大的经济利益同时,也促使人可以通过不道德的手段,不正当竞争行为来逃避法律制裁,破坏网络经济秩序,各种不同形态的违法活动也不停增多,网络经济市场发展方向难以准确把握,网络领域的秩序遭到破坏。这些破坏的产生,是由于许多的网络不正当竞争行为引发的法律纠纷没有办法得到全面的解决,我国目前针对法律不正当竞行为的法律规制仍不完善,立法也不够明确。所以,只有对我国网络不正当竞争行为进行更完善的法律规制,才能有效的维护我国网络领取的秩序稳定。