基于搜索引擎优化对网上购物商城的网络推广方案设计.DOC

摘要：SEO（Search Engine Optimization）汉译为搜索引擎优化，是较为流行的网络营销方式，主要目的是增加特定关键字的曝光率以增加网站的能见度，进而增加销售的机会。

　　　也许是受到关键词广告的影响，许多企业认为进行SEO，只要花钱，就能够马上看到效果。其实这绝对不只是钱的问题，SEO的成效牵涉太多因素。Search Engine Watch的一篇文章“What you Need to Know Before Committing to SEO”中肯地说明了企业进行SEO前需要知道的事情，作者Mark Johnson认为，如果企业想运用SEO来推广网站，本身必须做足功课，不能把所有计划交由SEO公司。如果本身对SEO不了解，那么很可能注定是一个失败的专案。

　　　站外SEO，也可以说是脱离站点的搜索引擎技术，命名源自外部站点对网站在搜索引擎排名的影响，这些外部的因素是超出网站的控制的。最有用的功能、最强大的外部站点因素就是反向链接，即我们所说的外部链接。毫无疑问，外部链接对于一个站点收录进搜索引擎结果页面起到了重要作用。

　　　在设计方案中，购物商城B2C分析、关键词分析、网络架构分析、网站目录和页面优化、内容发布和链接布置、与搜索引擎对话、网站流量分析这几个方面都是我在seo探索过程后得到的结论。

关键词：SEO   网络推广  网络营销

Abstract：SEO (Search Engine Optimization), translated into Chinese search engine optimization is the more popular network marketing methods, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing sales opportunities. Perhaps due to the impact of keyword advertising, many companies that carry out SEO, as long as spending money, we can see results immediately. In fact, this is definitely not just a question of money, the effectiveness of SEO are too many factors involved. Search Engine Watch article "What you Need to Know Before Committing to SEO and fair view of the companies to be SEO need to know something of Mark Johnson believes that if the companies want to use SEO to promote your site itself must be done enough homework, not all planned by the SEO company. Themselves do not understand SEO, it is likely destined to be a failed project.Station outside the SEO, can also be said to be out of the site's search engine technology, named from an external site to site in search engine rankings, these external factors beyond the control of the site. The most useful of the most powerful factors of external sites is the reverse link, we are talking about external links. There is no doubt, external links have played an important role for a site into the search engine results pages.In the design, shopping mall B2C analysis, keyword analysis, network architecture, web directory and page optimization, content publishing and links layout with search engines, website traffic analysis of these aspects are exploring in seo the conclusion.

Keywords： SEO      promotion      Mall

　　　这份推广设计报告是我初期预备做网站的一个回顾和结果的总结，其中包含了很多我个人的体会和心路历程。由于对SEO有很对的心得，所以选择网络引擎优化作为设计的主题。

　　　现在网站的推广越来越多人是选择做SEO。我在学习SEO的过程，主要得益于以下三个方面：

　　　（1）对知识，进行深入理解和思考，提炼重点。

　　　（2）我崇尚实践，大体明白了梗概之后，就开始实践，碰到具体的问题，再具体得搜索和学习。咱们学习SEO，学习成功，但并不是学习搜索引擎算法，并不是去钻牛角尖。咱们去发现和总结规律，从而针对性优化咱们的网站。但并没必要对搜索引擎的是否完美去较真。

　　　（3）我从纷繁复杂的SEO知识体系里，提炼了SEO操作和SEO思维两个部分。SEO操作是看得见的，可程序化的。但SEO思维是需要历练和智慧的，比如一个网站的定位和融入SEO思路的运营。