分析电子商务环境下中小企业物流模式.DOC

摘要：随着电子商务的迅猛发展，物流在电子商务发展中所起的作用越来越大，物流被看作是电子商务发展的基石。我国中小企业所处的社会经济环境发生了深刻的变化，日益要求中小企业从战略的高度发展物流。中小企业一向是市场灵活的反应者，几乎在大企业实施物流战略的同时，也同样采用物流战略来提高自身的竞争力。目前我国电子商务仍处在需要完善和改进的阶段，现行的物流体系在很大程度上制约了电子商务的发展。既然发展物流可以视为企业战略发展的一个重要环节，若想突破我国电子商务发展的物流瓶颈，那么我们在确定中小企业的物流战略之前，必须要了解我国中小企业在电子商务环境下物流模式的现状。

关键词：电子商务；物流模式；对策

Abstract：With the rapid development of electronic commerce,the logistics plays an increaseing -ly import role in the development of electronic commerce and it has been regarded as the foundation of electronic commerce.In China,the social and economic environ ment of the medium-sized and small enterprises has changed greatly and required to perform more com -petitive in putting logistics into practice on a higher level .The medium-sized and small enterprises always react quickly and flexible to the changeng of the market,they put the stra -tegy into effect and enhance themselves competition through it at the same time. Currently, the electronic commerce is in the process of improvement and adjustment,there are some problem in the present system and it restricts the development to some degree. Since the development of logistics can be treated as a significant factor of the strategy,if we want to make a breakthrough in the bottle e -neck of the development of electronic commerce and we must to acquaint ourselves with the current model of the logistics of the medium-sized and small enterprises before we establish the strategies.

Key words：Electronic commerce；The model of logistics；The means

　　　随着我国电子商务的进一步发展流通领域里有关物流的问题会日益凸现，会给我国经济发展带来一些不利的影响和后果。但是，从经济发展的历史情况和运行规律来看，这些困境只是新旧经济体制交替的短暂过程，是中国经济在进人一个更高层次的过程中产生的矛盾，它必将随着我国新的、合理的经济和法律等制度的建立以及我国企业的逐步成熟而得到缓解。

　　　由于个人能力有限，本文对电子商务环境下中小企业物流模式研究还有许多需要继续完善和探索的地方，不足之处敬请谅解。

　　　我们有理由相信，中国中小企业物流必将在市场竞争中不断发展和完善，成为社会发展新的经济增长点。