我国企业国际化经营中的问题与对策研究.rar

摘要：经济全球化背景下，国际化经营逐渐成为我国企业发展的重要战略。本文对国际化经营的内涵、方式及动因进行阐述，描述了我国企业出口贸易高速发展、对外投资规模不断扩大、对外经济技术合作不断拓展的现状，重点分析了我国企业国际化经营的问题，主要有贸易结构不合理，存在贸易摩擦、国际投资水平不高、国际市场拓展能力缺乏、国际化经营效益不高、自主创新能力有限，并探究了存在这些问题的原因，缺乏国际化经营的全面战略认识、国际化经营法规政策体系不完善、国际化经营相关信息服务缺乏、企业综合管理较为薄弱，针对我国企业国际化经营中存在的问题，并结合对海尔集团国际化经营成功的案例的分析，提出应培养企业竞争优势、建立国际化营销队伍、完善政策引导和扶持、完善法律环境，提供信息等相关服务等对策建议。

关键词：国际化经营；国际贸易；对外投资；国际经济技术合作

Abstract：Under the economic globalization,the international operation strategy has become the important strategy for our business to develop.The article elaborate the connotation,way and cause of international operation,and describe the current situation that China's enterprises export trade has rapid developed,investment scale is continually expanding,foreign economic and technical cooperation continue to expand.And it mainly analyse the problem of international operation of enterprise,trade structure is irrational, trade friction increases ceaselessly, the level of international investment is not high, the ability of independent innovation is limited,the international management efficiency is not high,the ability to expand the international market is weak.And explore the reasons for these problems,such as lack of comprehensive strategic understanding of international management,integrated management of enterprise is relatively weak,the related information services of international business is limited, international business law and policy system is not perfect. In view of the problem of international operation of enterprise,and combine the analysis of the successful case of Haier International Business,we should put forward some countermeasure to take the internationalization pace,such as culture competitive advantage,establish the group of international marketing, make the policy guidance,support and legal environment better, provide the related information services and so on.

Key words：International Operation; International Trade; Investment; International Economic and Technical Cooperation