摘要：中小物流企业已然成为我国经济增长不可或缺的重要力量，对国民经济的贡献越来越受到社会各界的广泛认同。中国民生银行在中小企业融资方面，勇于突破，成为第一个吃“螃蟹”的银行。2008年的金融危机使得中小物流企业由于融资抵押物和担保的匮乏，让本就不堪金融危机冲击的中小物流企业更加风雨飘摇。本文针对中小物流企业融资问题，站在中国民生银行的角度进行了探究。通过市场细分，SWOT分析等一系列营销手段，对民生银行物流合作社项目存在的问题提供了相应的营销对策。
关键词：民生银行 中小物流企业 微贷物流合作社 融资与担保 营销对策
Abstract：Small logistics enterprises has become an important force in China's economic growth indispensable contribution to the national economy, more and more widely accepted by the community. China Minsheng Bank in financing small and medium enterprises, the courage to break through and become the first to eat "crab" banks. 2008 financial crisis, the small and medium enterprises due to lack of logistics and financing collateral and guarantees, so that the financial crisis would bear small logistics companies more precarious. In this paper, the problem of financing small and medium enterprises of logistics, from the perspective of China Minsheng Bank were explored. Through a series of marketing tools market segmentation, SWOT analysis, the Minsheng Bank logistics problems in cooperative projects to provide the appropriate marketing strategies.
Keyword: Minsheng Bank micro-credit small logistics companies and logistics co-financing guarantees marketing strategy
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