中国汽车产业品牌发展的问题与对策.doc

摘 要：汽车产业是一个较大的产业，也是21世纪前10年我国的主导产业，它的发展对于我国的国民经济有着巨大的推动作用。随着入世后我国汽车工业的逐步开放，世界大型的汽车公司以合资的名义先后进入中国市场，中国的汽车产业已经变成了世界汽车产业重要的合作伙伴，并且正在向各种多元化的方向努力的发展了。

　　　像世界汽车的行业一样，在汽车行业尤其是在轿车的圈子里，国际汽车公司在中国的合资的企业，已经基本的控制了中国将近70%-80%的轿车领域。同时，中国自己的汽车公司也正在紧锣密鼓的实施走向国际化的标准，拥有的自主产权和自主品牌。我国汽车在2010年的销量为1804万量，在2011年为1851万量，可见我国汽车产业是在飞速发展的。

　　　目前中国汽车产业日渐趋向于国际化，国内竞争加大，我国汽车行业自主品牌逐渐增多，并且我国自主品牌的研发能力增强并渐渐受到认可，但我国汽车产业起步较晚，各方面仍有许多不足，并面临着社会环境、产业环境、技术环境等多方面的问题，我国汽车产业应不断针对出现的这些问题做出解决政策。并从政府层面、产业层面、企业层面等找出解决方法，开拓市场，针对消费者的不同需求做出符合消费者的方案，并对一些已经获得成功的我国自主品牌汽车做出研究分析，给出其成功的原因及经验，为我国汽车自主品牌以后的发展做充足的准备，中国的汽车自主品牌产业有着广阔的前景，但是也面临着严峻的考验。

关键词：汽车产业 ； 品牌发展 ； 自主研发 ；问题与对策

ABSTRACT：Automobile industry is a major industry, it is also China's leading industry in 10 years before the 21st century , its development for our country's national economy has a huge role. Along with the gradually opening, our country automobile industry after wto accession, the world's big car companies in the name of the joint venture has to enter the Chinese market, China's auto industry have become the world's important cooperative partner of the auto industry, and is toward diversification efforts in the direction of the development of various kinds. 

As the world's car industry, circles, especially in cars in the automobile industry international automobile company joint venture enterprise in China, has been basically control the Chinese nearly 70% - 80% of passenger cars. At the same time, China's own auto company is underway in the implementation of the internationalization of standards, with independent property rights and independent brands. Sales of cars in China during 2010 to 18.04 million, to 2011 in 18.51 million, is in the rapid development of auto industry in our country.

　　　The growing tends to internationalization of China's automobile industry, domestic competition increase, our country independent brand of car industry gradually increased, and the research and development ability of our country independent brand enhancement and recognition gradually, but the auto industry in China started late, all aspects there are still many deficiencies, and faced with the social environment,industrial environment, technology environment, etc. A lot of problems, our country automobile industry should continue to make a policy solutions on these problems. And from the government level, industry level and enterprise level to find solutions, expand the market, according to the different needs of customers to conform to the consumer, And in some has been successful to make research and analysis our country independent brand cars, given its successful reasons and experience, for the development of Chinese automobile independent brand later do adequate preparation，the independent brand of car industry in China has broad prospects, but also faces a severe test.

Keywords: The auto industry; Brand development; Independent research and development; Problems and countermeasures