摘 要:近几年随着我国经济高速发展，综合国力逐渐增强,对外贸易也逐渐增多。人民币一直保持小幅上扬的趋势。在这种形势下，我国出口企业有利于实现产业结构优化升级，转变自身外贸增长方式，提高国际市场竞争能力和企业的抗风险能力；但是企业的经营风险也相应增加了，国际贸易相对价格提高了，外资吸引能力也随之降低，导致出口商品国际竞争力被削弱，从而影响到我国出口企业的生存与发展。我国目前面临着空前的人民币升值压力，如果人民币保持持续升值的状态，那么我国出口贸易究竟会产生怎样的变化？对我国出口企业的发展，又会产生哪些影响？
本文主要从企业自身发展的要素着手分析，探讨汇率变动对这些要素的改变，进而分析我国出口企业在人民币持续升值状态下，应该采取何种应对措施。具体从分析人民币升值持续升值状态下，对我国出口贸易所造成的影响，进一步对我国出口企业的发展提出相应的对策。
关键词：人民币升值；出口企业；发展；对策
ABSTRACT:In recent years, as China's economic developed rapidly , comprehensive national strength gradually increased, and foreign trade is also gradually increasing. RMB has maintained a slight upward trend. On one hand, it is conducive to optimization of China's export enterprises and upgrade of industrial structure, also change of the mode of foreign trade growth and improvement of international competitiveness and ability to resist risks; But on the other hand, it also increases the risk of business and international trade relative prices, and reduces to attract foreign capacity, also it weakens the international competitiveness of export commodities, and it will affect the survival and development of export enterprises . Our country is currently facing unprecedented pressure of RMB appreciation. If RMB appreciates in a certain level, what impact will have on our export trade and then the development of export enterprises?
This paper mainly discusses what measures should be taken by our country's export enterprises under the continued appreciation of RMB situation. It analyses of China's foreign trade situation in detail , studies the impact of RMB appreciation on the export trade of our country, and puts forward the corresponding countermeasures for the development of China's export enterprises.
Keywords: RMB appreciation; export enterprises; development; countermeasure
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