佛山家电产业转型升级策略分析.rar

摘要:家电产业是佛山重要的优势支柱行业，目前其产业规模、生产规模、市场份额、配套能力、出口额等均在全省乃至全国都具有举足轻重的地位。佛山以先行一步、敢为人先的气魄，充分发挥邻近广州、港澳的人缘、地缘等有利条件，努力推动经济社会持续快速健康发展，综合实力跻身全国地级市前列，成为珠江三角洲经济发展较快、经济总量较大、综合竞争力较强的地区之一，使得佛山家电业有着良好的成长环境。佛山地区聚集了众多家电制造、配套企业和服务商，形成了具有各自特点的佛山顺德、南海白色家电产业集群。但是2000年以来，全球经济动荡起伏，导致国内外对一些耐用品的需求有所下降。以佛山家电为例，最为明显的是，如今佛山家电行业在全球竞争中处于从属、被动的地位，不能有效利用全球价值链所具有的系统竞争力，竞争力严重不足。本文主要从产业附加值提升、产业技术改进、海外市场表现等方面考察了佛山家电企业转型升级的进展，深入研究，结合佛山的具体情况，总结出一套符合当前佛山家电产业转型升级的方案，为佛山家电行业国际化进程提出建设性的升级策略，以持续提升佛山家电产业的国内、国际竞争力。 

关键词：佛山家电，竞争力，升级，转型

Abstract:Home appliance industry is an important advantage of Foshan pillar industries, the current scale of its industrial production scale, market share, supporting capacity, exports are on the province and the country has a pivotal position. Foshan to the first step, pioneers of the spirit, give full play to neighboring Guangzhou, Hong Kong and Macau's popularity, geographical and other favorable conditions, efforts to promote sustained, rapid and healthy economic and social development of the national comprehensive strength among the prefecture-level city in the forefront, becoming less economically developed Pearl River Delta faster, the larger the total economy, the strong competitiveness of one of the regions, making the appliance industry, Foshan has a good growing environment. Foshan gathered a large appliance manufacturing, supporting enterprise and service provider, formed with the individual characteristics of Shunde, Foshan, South China Sea, white goods industry cluster. But since 2000, the global economic turmoil and downs, with the level of consumption of Foshan fluctuating, resulting in a number of domestic and foreign demand for durable goods declined. To Foshan appliances, for example, the most obvious is that now Foshan household appliance industry in global competition in a subordinate, passive position, not the effective use of global value chains has the system competitive, competitiveness seriously inadequate. This article from the industrial efficiency, value-added industrial upgrading, overseas study three aspects of market performance appliance business transformation and upgrading of Foshan progress, in-depth study, combined with the specific circumstances of Foshan, Foshan, summed up a set of household appliances in line with current industrial transformation and upgrading of the program for the home appliance industry, Foshan constructive process of internationalization upgrade strategy to continue to enhance the domestic appliance industry, Foshan, international competitiveness.

Key Word： Foshan appliance, competitiveness, upgrading, transformation