摘要:随着社会的发展，人们的健身理念也处在不断的加深中，随之而来的是对运动营养品的需求越来越大。运动营养品的消费不仅仅是价格的竞争，更是品牌的竞争。感性消费时代的到来，使消费者的购买动机己不再仅仅为了获得更多的物质产品以及对产品本身的占有，而是越来越注重对商品与服务过程中带来的价值与品牌附加值的考虑。
本文以英派斯健身俱乐部为典型案例进行分析。首先介绍了英派斯健身俱乐部的经营状况及其竞争者，分析了英派斯健身俱乐部现在的运动营养品销售现状及存在的问题，在此基础上提出了一套有关于英派斯运动营养品的销售促进策略。
关键词 销售促进策略；运动营养品；英派斯
Abstract:With the development of society, the concept of fitness in the constant deepening, followed by a growing demand for sports nutrition. Sports nutrition consumer is not only price competition, brand competition. Sensitive consumer era has been the motivation for purchase is no longer just in order to get more material goods as well as the possession of the product itself, but increasingly on the value and brand value for goods and services in considerations.
The article is taking Impulse Fitness Club as a typical case of marketing analysis. First I introduced the operating conditions of the Impulse Fitness Club Impulse Fitness Club sales of sports nutrition status and some questions. On the base I put out the set of feasible solution to impulse Fitness Club sports nutrition sales promotion strategy.
Keywords Sales promotion strategy; Sports nutrition;Impulse
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