汽车行业海外市场拓展现状及发展战略分析.doc

摘要:中国汽车行业在目前经济全球化时代中实现国际化发展已经成为必然趋势。近年来，中国汽车行业的发展展现了巨大的潜力。然而，透过汽车行业蓬勃发展的表象，我们可以看到在中国汽车快速发展的背后，中国汽车在国际上的市场占有率依然很低，因此进行海外市场拓展是我国汽车企业的必然选择。

　　　中国企业已经经历了几年的海外市场拓展，目前已经出口全球190多个国家，并对部分国家开始形成一定的影响。然而，我们依然面临很多问题。比如，中国汽车企业海外市场拓展缺乏统一发展规划、自主研发能力低下和国际化运营经验不足等，多种因素造成了目前国际市场上对中国汽车“低、次、差”不好形象。不仅如此，我国汽车行业海外市场拓展之路还将面临诸多挑战，法规壁垒、劳动力成本优势逐渐丧失、低碳节能要求的增加等，企业都应引起重视。

　　　在查阅大量文献的基础上，本文充分分析海外市场拓展的优势、劣势、机遇和挑战，并在此基础上对我国汽车行业海外市场拓展做出战略分析，为海外发展战略提供有益的参考。

关键词：经济全球化  汽车行业  海外市场 

ABSTRACT:Chinese auto industry internationalization development has become an inevitable trend in the current context of economic globalization .However, through the booming automobile industry representation, we can see Chinese international automobile market share is still very low behind the rapid development .So, it is necessary for automotive companies to expand overseas markets.

　　　Chinese enterprises have already experienced several years of overseas market development. They have exported more than 190 countries and begun to have certain influence on some countries. However, we still face many problems. For example, the Chinese automobile enterprises overseas operations lack a unified strategic planning, independent research and development capabilities and experience of international operations. A variety of factors have contributed to the international market for Chinese cars "low, times, and poor "bad impression. Moreover, China's auto industry overseas market expansion of the road will face many challenges, regulatory barriers and the gradual loss of labor cost advantage, corporate cultural differences. Enterprises should pay attention to these problems.

　　　This paper full analyses the overseas market development strengths, weaknesses, opportunities and challenge on the base of reviewing a large number of the literature. And then make strategic analysis for a useful reference.

Keywords: Economic globalization；automotive industry；overseas market