低碳经济下民营企业营销方式创新探讨.doc

[摘要]随着全球气候变暖，政府和企业逐渐认识到高能耗、低资源利用率的经济发展方式对我们生存的环境造成了不可估计的伤害。人类开始觉悟，全球经济即将进入低碳时代，我国在“十二五”规划中提出加快经济发展方式的转型，这对于我国民营企业来说，既是机遇也是挑战。本文第一部分从三个部分对低碳经济下民营企业营销方式的内涵做了剖析，同时阐述了它的特点。作为企业管理的重点，营销方式的选择代表着企业的发展理念，因此低碳营销方式应该成为民营企业变革的起点。低碳经济下，民营企业营销的重点是创新。本文从多个方面讲述了低碳经济下民营企业营销方式创新的重要性，强调了低碳产业和低碳产品是大势所趋，民营企业应当作出营销方式调整的必然性。同时文中第四部分重点介绍了低碳经济下民营企业营销方式的四条新途径，为民营企业低碳经济下发展献计献策。

关键词：低碳经济；民营企业；营销方式；创新

[Abstract]With global warming，the government and entrepreneurs are aware of that the high energy consumption, low resource utilization economic development mode  have brought unavailable destroy to our environment. Because of  human’s consciousness, global economic go in to the time of “Low Caron ”. Our country  propose that we should speed up the transformation of economic development in ＂Twelfth Five-Year Plan＂. It’s both a challenge and an opportunity to private enterprises. The charter one of this essay introduces the content of ＂Enterprise Marketing Mode In Low Carbon Economy＂ from three parts，and elaborate its features. As marketing is the focus of  management, the choice of marketing model represents the Development concept of enterprises. So marketing mode of “low carbon” becomes the starting of transformation. In the “low carbon” economy ,private enterprises should focus on marketing mode innovation. This essay introducts the importance of marketing model innovation under low carbon economic in many aspects. And it stresses the trend of ‘low carbon” industry and “low carbon” product. So private enterprises have to adjust marketing mode. This essay introducts four new ways of marketing mode for advice private enterprises in charter 3..

Keywords:Low carbon, Private enterprises, Marketing mode, Innovation