摘要：本文简要分析我国汽车制造企业实施逆向物流的经济效益：提高顾客满意度，提高自身竞争力;降低企业生产成本，提高经济效益；改进企业管理体系；改进汽车质量，促进新产品研发。我国汽车制造企业实施逆向物流的社会责任：改善环境污染，节约资源、增强企业社会责任；对政府制订的法律法规负社会责任；促进我国绿色物流发展，推进我国可持续发展进程等。同时根据以上分析对我国汽车制造企业实施逆向物流提出了相应的措施。
关键词：汽车制造业,逆向物流 ,经济效益,社会责任
Abstract：This paper has a brief analysis of economic efficiency and social responsibility of the car manufacturer Reverse Logistics:improving customer satisfaction and their own competitiveness;reducing production costs, improving economic efficiency;to improve enterprise management system; improving the quality of the car and promoting new product development;protecting our environment, conserving resources, and enhancing corporate social responsibility;the social responsibility of government laws and regulations;promoting green logistics development in China, promoting China's sustainable development process.According to the above analysis the paper raises some corresponding measures on China's automobile manufacturing enterprise implementation of reverse logistics.
Key words: automobile industry ;Reverse Logistics ;Economic benefit ;social responsibility
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