摘要：文章首先从出口规模，主要出口市场，国内主要生产基地，产品结构不合理介绍了我国纺织品出口的现状。其次分析了我国纺织品服装出口面临的挑战，主要包括：我国纺织品频繁遭遇技术贸易壁垒，国际纺织行业竞争进一步加剧，以及人民币的升值造成的影响，此外我国纺织行业自身依然存在一些问题，其中有缺少民族品牌，产品结构不合理，国内区域结构不合理。最后提出了诸多对策，其中政府政策有积极采取应对措施，比如发挥干预作用，建立完善的预警机制；政府还要在财政和税收方面给予企业支持；并且要加强区域间经济合作。企业的对策，即提高现代管理水平和创新能力，创造国际知名本土品牌；企业还应该按照国际标准进行生产并寻求技术改革；最后企业自身要力图开发新市场，提高出口。
关键词：人民币升值；知名本土品牌；技术贸易壁垒
Abstract：The article first from the export scale, the mainly export market, the domestic main production base, the product structure is reasonable introduces the present situation of China's textile exports. Next I have analyzed the challenge of Chinese textile clothing export, mainly including: China's textile facing technology barriers to trade in frequent, the international textile industry has been more and more competitive, as well as the influence of appreciation of the RMB, China's textile industry itself still has some problems in addition，including we lack the national brand, the product structure is unreasonable, the domestic regional structure is unreasonable. Finally a lot of countermeasures are proposed, the government policy including takes the counter measures positively, such as the display intervention function, establishes the perfect early warning mechanism; The government will also in the financial and taxation to enterprise support; And must strengthen the regional economic cooperation. The enterprise's countermeasure including raise the level of the modern management and the innovation ability, the enterprise also want to create the international well-known local brands; The enterprise should also manufacture products on the basis of the international standard and seek the technological innovation; Finally the enterprise itself need to try hard to develop the new market, improve the export.
Key words： Appreciation of the RMB; Well-known local brand; Technology barriers to trade
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